The Most Iconic Film Locations That Inspired Tourism

The magic of cinema extends far beyond the screen, transforming ordinary places into legendary destinations that capture our imagination. From the rolling hills of New Zealand that became Middle-earth to the ancient temples of Cambodia featured in Tomb Raider, iconic film locations have sparked a global phenomenon of movie tourism. These cinematic landmarks don't just showcase stunning scenery, they invite us to step directly into the worlds we've fallen in love with on screen.

This comprehensive guide explores remarkable destinations that have experienced tourism booms thanks to their silver screen appearances. We'll reveal the fascinating stories behind each location, share practical travel tips, and uncover behind-the-scenes secrets that will enhance your visit. Whether you're planning your next adventure or simply daydreaming about walking in the footsteps of your favourite characters, join us on this journey through the most famous filming sites that have forever changed the travel landscape.

Iconic Film Locations that Inspired Tourism Locations in Europe

The Glenfinnan Viaduct in Scotland, made famous by the Hogwarts Express scenes in Harry Potter films

Glenfinnan Viaduct, Scotland - Harry Potter

Tucked within the lush valleys of the Scottish Highlands, the Glenfinnan Viaduct achieved worldwide fame as the route of the Hogwarts Express in the Harry Potter films. Before its cinematic debut, this 21-arch railway bridge was primarily known to railway enthusiasts and local tourists. After appearing in four Harry Potter films, visitor numbers soared by over 300%, with an estimated 350,000 people visiting annually to capture their own magical moment.

The surrounding area has adapted to this influx with expanded parking facilities, a dedicated visitor centre, and specialised "Harry Potter" tours. For the full experience, book a ride on the Jacobite Steam Train (the real-life Hogwarts Express) that operates from April to October. The train journey from Fort William to Mallaig crosses the viaduct, offering the authentic Potter experience.

"The viaduct was actually built in 1898, long before J.K. Rowling created her wizarding world. The filming location scouts discovered it while searching for quintessentially Scottish landscapes that would bring Hogwarts to life."

Dubrovnik, Croatia - Game of Thrones

The ancient walled city of Dubrovnik transformed into King's Landing for HBO's Game of Thrones, creating one of the most dramatic tourism impacts in recent history. Before the show, Dubrovnik welcomed around 700,000 tourists annually. By 2019, that number had exploded to over 3 million visitors, with an estimated 60,000 people visiting daily during peak season.

This medieval city has embraced its new identity with specialised Game of Thrones walking tours, themed restaurants, and souvenir shops selling everything from Iron Throne replicas to "Shame" bell keychains. The best time to visit is during shoulder seasons (April - May or September - October) to avoid the summer crowds while still enjoying pleasant weather.

Fun fact: The iconic "Walk of Shame" scene took 5 days to film and required over 500 security guards to keep onlookers away. Today, you can follow the exact route through the Old Town's narrow streets with a guided tour.

Lake Como, Italy - Star Wars

This sparkling lake in Northern Italy has long been a playground for the wealthy, but its appearance in Star Wars Episode II: Attack of the Clones as the setting for Anakin and Padmé's wedding gave it a new dimension of fame. The scene was filmed at the stunning Villa del Balbianello, a 18th-century estate perched on a wooded peninsula.

Since its Star Wars feature, the villa has seen visitor numbers increase by approximately 40%, with many couples now choosing to have their own weddings at this romantic location. The villa is open to visitors from mid-March to mid-November, with guided tours available. The best way to arrive is by water taxi from Lenno, replicating the film characters' approach.

Fun fact: The villa has appeared in multiple films, including Casino Royale, but Star Wars fans can specifically request the "Loggia Durini" where the wedding scene was filmed.

Dubrovnik's Old Town served as the primary filming location for King's Landing in Game of Thrones

Salzburg, Austria - The Sound of Music

Perhaps no film has influenced tourism to a single city more profoundly than The Sound of Music has for Salzburg. Released in 1965, the movie continues to draw over 300,000 fans annually to this Austrian city specifically for Sound of Music tours. These visitors contribute an estimated €100 million to the local economy each year.

The city offers numerous specialized tours that visit filming locations like Mirabell Gardens (where "Do-Re-Mi" was filmed), Leopoldskron Palace (the family home in the film), and the Mondsee Cathedral (the wedding scene location). The original gazebo from the "Sixteen Going on Seventeen" scene is now located at Hellbrunn Palace and remains a popular photo spot.

Fun fact: Despite the film's enormous international success, many Austrians have never seen The Sound of Music, as it wasn't widely distributed in the country.

North American Film Destinations

Katz's Delicatessen in New York, home to the iconic scene from When Harry Met Sally

Katz's Delicatessen, New York - When Harry Met Sally

This historic Lower East Side deli became world-famous after Meg Ryan's unforgettable performance in the 1989 romantic comedy. Before the film, Katz's was already a New York institution, but tourism increased by an estimated 20% following the movie's release. Today, over a million visitors annually seek out the table marked with a sign reading "Where Harry met Sally... hope you have what she had!"

The deli embraced its cinematic fame by preserving the table where the scene was filmed and offering a special "I'll Have What She's Having" sandwich. Open daily from 8 AM to 10:30 PM (until 2 AM on weekends), Katz's gets extremely busy during lunch hours, so visiting during off-peak times is recommended.

Fun fact: The famous line "I'll have what she's having" was delivered by director Rob Reiner's mother, Estelle Reiner, who was cast as a fellow diner.

Hanapepe Valley, Hawaii - Jurassic Park

The lush, prehistoric-looking landscapes of Kauai's Hanapepe Valley became the perfect stand-in for the fictional Isla Nublar in 1993's Jurassic Park. Following the film's release, tourism to Kauai increased by approximately 25%, with many visitors specifically seeking out filming locations.

Today, several tour companies offer specialized "Jurassic Park Tours" that visit key filming sites, including the famous waterfall seen in the helicopter arrival scene and the meadow where the characters encounter their first dinosaur. The most comprehensive way to experience these locations is via helicopter tour, as many sites are inaccessible by road.

Fun fact: Hurricane Iniki hit Kauai during filming, forcing the production team and cast to shelter in their hotel. Director Steven Spielberg later used footage of the storm in the movie.

Alcatraz Island, San Francisco - The Rock

The infamous former federal prison in San Francisco Bay has featured in numerous films, but 1996's action thriller The Rock starring Sean Connery and Nicolas Cage significantly boosted its profile as a tourist destination. Following the film's release, visitor numbers increased by approximately 20%, reaching over 1.4 million annually today.

Alcatraz tours regularly sell out months in advance, especially during summer. The National Park Service offers day and night tours that include the cell house, recreation yard, and other areas featured in the film. For the best experience, book the first morning tour (around 8:45 AM) to avoid crowds.

Fun fact: While some scenes were filmed on location at Alcatraz, many of the action sequences were shot on elaborate sets built at nearby Treasure Island Naval Base due to restrictions on filming in the historic prison.

You can get an Alcatraz Island tour included in a cruise and stay package through Skylord Cruise and Holidays with Virgin Voyages including a rail journey and an Alaska Cruise.

Asian Cinematic Landmarks

The ancient temple complex of Angkor Wat in Cambodia featured in Tomb Raider

Angkor Wat, Cambodia - Lara Croft: Tomb Raider

This 12th-century temple complex was already a UNESCO World Heritage site before Angelina Jolie's Lara Croft swung through its ancient corridors in 2001. However, the film catapulted Angkor Wat into mainstream awareness, resulting in a tourism boom. Annual visitors increased from approximately 250,000 in 2000 to over 2.6 million by 2018, with tourism officials acknowledging the "Tomb Raider effect."

The most recognizable filming location is Ta Prohm temple, where massive tree roots grow over ancient stone structures, creating the mystical atmosphere seen in the film. Visit during the early morning (opening time is 5 AM) to avoid crowds and capture the magical sunrise. A three-day pass costs $62 and allows you to explore all the temples in the complex.

Fun fact: The production team had to construct temporary walkways over some areas of the temple to prevent damage to the ancient stones during filming.

Ninh Binh, Vietnam - Kong: Skull Island

This northern Vietnamese province served as the primary filming location for 2017's Kong: Skull Island, transforming it from a relatively unknown destination to an international tourism hotspot. Visitor numbers increased by over 90% in the year following the film's release, with tourism revenue growing by approximately 140%.

The most iconic filming locations include the limestone karsts of Trang An, the Van Long Nature Reserve, and Tam Coc. Local tour operators now offer specialised "Kong: Skull Island Tours" that visit key filming sites. The best time to visit is during the dry season (November to April) when the landscapes are most accessible.

Fun fact: The Vietnamese government was so pleased with the tourism boost that they permanently installed a 16-foot King Kong statue near the Trang An tourism complex.

Tokyo, Japan - Lost in Translation

Sofia Coppola's 2003 film showcased a side of Tokyo rarely seen in Western cinema, creating a surge of interest in specific locations around the city. The Park Hyatt Tokyo hotel, where much of the film takes place, reported a 40% increase in Western guests following the film's release, with many specifically requesting "the Lost in Translation experience."

Visitors can stay at the Park Hyatt (though rooms start at around $500 per night) or simply visit the New York Bar on the 52nd floor where Bill Murray's character spent his evenings. Other filming locations include Shibuya Crossing, Shinjuku's karaoke bars, and the Shabu Zen restaurant. Most locations are accessible via Tokyo's efficient subway system.

Fun fact: The whiskey Bill Murray's character advertises in the film, Suntory Hibiki 17 Year, became so popular after the movie that it's now difficult to find and sells for hundreds of dollars per bottle.

Middle Eastern Film Settings

Ancient city of Petra in Jordan with its iconic Treasury building as seen in Indiana Jones and the Last Crusade

Petra, Jordan - Indiana Jones and the Last Crusade

The ancient Nabataean city of Petra experienced perhaps one of the most dramatic tourism transformations after appearing as the fictional "Canyon of the Crescent Moon" in 1989's Indiana Jones and the Last Crusade. Annual visitors increased from approximately 40,000 before the film to over one million today, with tourism officials estimating that 50-60% of visitors mention Indiana Jones as their inspiration.

The Treasury (Al-Khazneh), which served as the exterior of the temple housing the Holy Grail, is the most recognisable filming location. A one-day entry ticket costs 50 JD (approximately $70), with multi-day passes available. Visit early morning (gates open at 6 AM) or late afternoon to avoid crowds and harsh midday sun.

Fun fact: Despite its prominent role in the film, the interior scenes of the temple were actually filmed at Elstree Studios in England, as filming inside the real Treasury is prohibited.

Wadi Rum, Jordan - The Martian

This vast desert valley in southern Jordan doubled as Mars in Ridley Scott's 2015 film The Martian, showcasing its otherworldly red landscapes to global audiences. Following the film's release, tourism to Wadi Rum increased by approximately 35%, with many tour operators creating specialized "Martian Experience" packages.

Visitors can explore the same landscapes seen in the film through jeep tours, camel treks, or overnight stays in Bedouin camps. The best time to visit is during spring (March-May) or autumn (September-November) when temperatures are moderate. A typical full-day jeep tour costs around $70-100 per person.

Fun fact: Wadi Rum has doubled as Mars in several other films, including Red Planet and The Last Days on Mars, earning it the nickname "Mars on Earth" among filmmakers.

Oceania's Famous Film Backdrops

The Hobbiton Movie Set in Matamata, New Zealand, featuring hobbit holes and the Green Dragon Inn from The Lord of the Rings

Hobbiton, New Zealand - The Lord of the Rings

Perhaps no film series has transformed a country's tourism industry more dramatically than The Lord of the Rings did for New Zealand. The Hobbiton Movie Set, created on a farm near Matamata, has become one of the nation's top attractions, welcoming over 650,000 visitors annually, a remarkable figure considering the town's population is just 7,500.

Originally built as a temporary set, Hobbiton was rebuilt permanently for The Hobbit trilogy and is now a fully realized 12-acre experience with 44 hobbit holes, the Green Dragon Inn (where visitors can enjoy a complimentary beverage), and the Party Tree. The standard tour costs NZ$89 for adults and should be booked well in advance, especially during peak season (December-February).

Fun fact: The artificial oak tree above Bag End consists of over 200,000 artificial leaves that were individually wired onto the structure and painted by hand.

Skenes Creek, Australia - The Great Gatsby

This coastal area along Victoria's Great Ocean Road stood in for Long Island's East Egg in Baz Luhrmann's 2013 adaptation of The Great Gatsby. While much of the film was shot on elaborate sets in Sydney, the coastal scenes showcased this stunning stretch of Australian coastline, leading to a noticeable increase in international visitors.

Tourists can drive the Great Ocean Road and stop at lookout points featured in the film, including the famous Twelve Apostles rock formations. The best time to visit is during Australia's shoulder seasons (March-May or September-November) when the weather is pleasant and crowds are thinner.

Fun fact: Despite being set in America, approximately 90% of The Great Gatsby was filmed in Australia, with director Baz Luhrmann choosing to showcase his home country's landscapes.

African Film Locations

The dramatic red sand dunes of Namib Desert in Namibia featured in Mad Max: Fury Road

Namib Desert, Namibia - Mad Max: Fury Road

The otherworldly landscapes of the Namib Desert served as the primary filming location for 2015's Mad Max: Fury Road, showcasing its striking red dunes and desolate beauty to global audiences. Following the film's release, tourism to Namibia increased by approximately 30%, with tour operators reporting high demand for "Mad Max tours."

The most recognisable filming locations are in the Namib-Naukluft National Park, particularly around Sossusvlei and Dead Vlei. Visitors can take guided 4x4 tours into the desert or book scenic flights to appreciate the vast landscapes from above. The best time to visit is during the cooler months (May-September) when temperatures are more moderate.

Fun fact: The film crew had to be extremely careful during filming to minimise environmental impact, with strict rules about where vehicles could drive to avoid damaging the fragile desert ecosystem.

Atlas Mountains, Morocco - Gladiator

The ancient Roman city scenes in Ridley Scott's Oscar-winning Gladiator were filmed in Morocco's Atlas Mountains, specifically at Aït Benhaddou, an ancient fortified village. Following the film's success, tourism to this UNESCO World Heritage site increased by approximately 40%.

Visitors can explore the kasbah of Aït Benhaddou, which has appeared in numerous films including Lawrence of Arabia and Game of Thrones. The site is accessible via a day trip from Marrakech (approximately 4 hours each way) or as part of a multi-day tour of southern Morocco. The best time to visit is during spring (March-May) or autumn (September-November) when temperatures are pleasant.

Fun fact: While Gladiator popularised Aït Benhaddou internationally, the site has appeared in over 20 major films, making it one of the most filmed locations in Africa.

South American Cinematic Treasures

Film tourism allows fans to step directly into the worlds of their favourite movies

Angel Falls, Venezuela - Up

The world's highest uninterrupted waterfall served as the inspiration for Paradise Falls in Disney-Pixar's 2009 animated film Up. While the filmmakers took creative liberties, the resemblance is unmistakable. Following the film's release, tour operators reported a 35% increase in inquiries about visiting Angel Falls, despite its remote location.

Reaching Angel Falls requires effort, visitors must fly to Canaima National Park, then take a river boat journey and hike through the jungle. The best time to visit is during the rainy season (June-November) when the falls are at their most impressive. A typical 3-day tour costs around $500-700 per person.

Fun fact: The Pixar team actually visited Angel Falls during their research for Up, taking thousands of photographs to capture the unique landscape and atmosphere of this remote location.

Machu Picchu, Peru - The Secret of the Incas

While many assume Indiana Jones popularised this ancient Incan citadel, it was actually the 1954 film The Secret of the Incas starring Charlton Heston that first showcased Machu Picchu to international audiences. This film is widely acknowledged as the inspiration for the Indiana Jones character and aesthetic.

Today, Machu Picchu receives approximately 1.5 million visitors annually, with strict daily visitor limits in place to protect the site. Tickets must be purchased in advance (around $45 for basic entry) and specify a morning or afternoon entry time. The classic Inca Trail hike requires booking months in advance, especially during high season (June-August).

Fun fact: The Secret of the Incas was the first major Hollywood production allowed to film at Machu Picchu, with the Peruvian government hoping the film would boost tourism—a strategy that proved remarkably successful over the decades.

Planning Your Film Location Journey

A tourist taking photos at a famous film location with a movie clapperboard and camera

Best Practices for Film Location Tourism

• Research filming locations thoroughly before visiting to understand what's actually accessible

• Book specialised film location tours for insider knowledge and access to restricted areas

• Visit during shoulder seasons to avoid crowds at popular destinations

• Bring reference images from the films to help recreate iconic shots

• Respect local communities and environments, especially in sensitive locations

• Consider hiring local guides who understand both the filming history and cultural context

What to Pack for Film Location Trips

• A good camera with wide-angle and zoom lenses for capturing diverse shots

• Portable tripod for stable recreation of famous scenes

• Weather-appropriate clothing (many filming locations are in remote areas)

• Comfortable walking shoes for exploring extensive sites

• Portable charger for devices, especially in remote locations

• Small notebook to document your experiences and impressions

Ethical Considerations

As film tourism grows in popularity, it's important to consider the impact on local communities and environments. Many iconic filming locations are in sensitive areas or small communities that weren't prepared for sudden tourism influxes. Always follow local guidelines, stay on designated paths, and be respectful of residents who may live and work in these now-famous locations.

Consider supporting local businesses rather than international chains when visiting film locations, as this helps ensure tourism benefits the community. Some locations, like Maya Bay in Thailand (from The Beach), have had to close temporarily due to over tourism, highlighting the importance of sustainable practices.

Historic Sites - Wear and tear from increased foot traffic; Stay on designated paths, don't touch artifacts
Natural Landscapes - Environmental damage, erosion; Leave no trace, respect wildlife, follow guides
Small Communities - Disruption to local life, housing issues; Support local businesses, respect privacy
Religious Sites - Disrespectful behaviour, inappropriate photos; Dress modestly, observe quiet zones

Embrace the Magic of Film Tourism

Film locations around the world continue to inspire millions of travellers each year

The phenomenon of film tourism has transformed once-obscure locations into bucket-list destinations, creating economic opportunities and cultural exchanges that extend far beyond the movie theater. From the magical landscapes of New Zealand to the ancient temples of Cambodia, these iconic film locations offer travellers the unique opportunity to step directly into the worlds and stories that have captivated their imagination.

As you plan your own cinematic adventures, remember that the most rewarding experiences often come from embracing both the fantasy of the films and the authentic reality of the destinations. Take time to learn about local cultures, support community initiatives, and explore beyond the famous scenes to discover the full richness of these remarkable places.

Whether you're recreating Frodo's journey through Middle-earth or following in Indiana Jones' footsteps at Petra, film location tourism offers a special kind of magic, one where the boundaries between fiction and reality blur, creating memories that last long after the credits roll.

If you want to know even more about iconic film locations around the world you can ask one of Powerful Digital Marketing's AI Marketing Tools Powerful Bot more questions in the bottom right of this screen.

Frequently Asked Questions About Film Location Tourism

What is film tourism or set-jetting?

Film tourism, also known as set-jetting or movie-induced tourism, refers to visiting locations featured in movies, TV shows, or other forms of visual entertainment. This form of tourism has grown significantly in recent decades as fans seek to experience the real-world settings of their favourite films and shows.

What are the most visited film locations in the world?

Some of the most visited film locations globally include Hobbiton in New Zealand (Lord of the Rings), Dubrovnik in Croatia (Game of Thrones), Petra in Jordan (Indiana Jones), Angkor Wat in Cambodia (Tomb Raider), and various Harry Potter filming locations throughout the UK. These sites attract millions of visitors annually specifically because of their cinematic connections.

Are iconic film locations that inspired tourism always accessible to the public?

Not all film locations are accessible to the public. Some may be on private property, in protected areas, or significantly altered after filming. Others may have been created entirely on studio sets. It's important to research before planning a visit. Many popular locations offer official tours or have visitor centres specifically catering to film tourists.

What should I consider when planning a film location trip?

When planning a film location trip, consider factors such as accessibility, best time to visit, whether guided tours are available or necessary, photography restrictions, and local customs or regulations. It's also worth researching whether locations look the same as they did during filming, as many sites change over time or were digitally enhanced for the screen.

How has film tourism impacted local communities?

Film tourism has had mixed impacts on local communities. On the positive side, it creates economic opportunities through increased visitors, job creation, and business development. However, it can also lead to over tourism, environmental damage, and disruption to local life. The most successful film tourism destinations are those where local communities are actively involved in managing and benefiting from tourism development.