Privacy Policy

Effective Date: 28th June 2025
Last Updated: 28th June 2025

This Privacy Policy outlines how The Powerful Group Limited ("we", "our", "us"), trading as Powerful Digital Marketing, collects, uses, stores, and protects personal data when you engage with us — whether via our website, digital services, or as a subscribed client.

We are committed to respecting your privacy and handling your data responsibly and securely.

1. Who We Are

Company name: The Powerful Group Limited
Trading as: Powerful Digital Marketing
Registered address: 7A High Street, High Barnet, Greater London, EN5 5UE
Company number: 09629669
Email: info@powerfuldigitalmarketing.com
Data Controller: The Powerful Group Limited

2. What Information We Collect

We may collect the following personal and business-related data:

🔹 Contact Information

Name
Business name
Email address
Phone number
Billing and postal address

🔹 Website & Technical Data

IP address
Browser type
Cookies and usage data
Device and location information (general, not precise)

🔹 Marketing & Project Data

Access to your social, website, ad, and analytics accounts (with your consent)
Branding materials (logos, avatars, etc.)
Customer data collected via bots (if applicable)
Any data you upload or share with us directly

We do not collect or store sensitive data unless explicitly required for a specific project and agreed in writing.

3. How We Use Your Data

We process personal data for the following lawful purposes:

PurposeLawful BasisTo deliver contracted servicesPerformance of a contractTo respond to enquiriesLegitimate interestTo manage payments and invoicingLegal obligation / contractTo send updates and resourcesConsent / legitimate interestTo maintain internal recordsLegal obligationTo improve website experienceConsent (cookies)

We do not use your personal data for profiling or automated decision-making.

4. Cookies and Analytics

We use cookies on our website to:

Understand user activity and improve performance
Track page views, session time, and traffic sources
Remember user preferences

You can manage cookie preferences via your browser settings. For more details, see our [Cookie Policy].

5. Who We Share Data With

We only share your personal data with:

Subcontractors or freelancers working on your project (under NDA/confidentiality)
Cloud platforms used for project delivery (e.g., Google Drive, Notion, Airtable)
Professional advisors (e.g., accountants or legal counsel if required)
Third-party platforms (e.g., Meta, Google, TikTok) only with your access and permission

We never sell or rent your data to third parties.

6. Data Retention

We retain personal data only for as long as necessary:

Data TypeRetention PeriodClient account records6 years (for legal/accounting)Marketing dataUntil you unsubscribe or request deletionProject files12 months after end of contract (unless agreed otherwise)Chatbot/customer dataDeleted within 14 days of termination (for bots service)

You may request earlier deletion where legally permissible.

7. International Transfers

We may use tools or processors that store data outside the UK (e.g., servers in the US or EU). Where we do, we ensure:

Adequate safeguards are in place (e.g., UK IDTA, SCCs)
Tools comply with UK GDPR standards

8. Data Security

We take appropriate technical and organisational measures to:

Secure data on trusted platforms
Encrypt sensitive information where needed
Limit access to authorised personnel only
Regularly audit data processing and permissions

9. Your Rights Under the UK GDPR

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion (“right to be forgotten”)
Restrict or object to processing
Withdraw consent at any time (where applicable)
Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, contact us at info@powerfuldigitalmarketing.com.

10. Third-Party Links

Our website or services may link to third-party sites. We are not responsible for their privacy policies or practices. Please review their terms directly.

11. Policy Updates

We may update this Privacy Policy from time to time. The latest version will always be available on our website. We recommend reviewing it regularly. Material changes will be communicated directly.

📩 Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights:

The Powerful Group Limited
Email: info@powerfuldigitalmarketing.com
Website: https://powerfuldigitalmarketing.com