Media planning and buying that puts your budget in front of the right people
Our extended media team plans and buys campaigns in the UK and internationally, across TV and on-demand video, outdoor and digital screens, radio and audio, press, digital and social. We start with the people you need to reach, choose the channels that reach them best, buy the space and track what it delivers.
Quoted to your brief: a plan built around your audience, areas, dates and budget.
What is included
Audience and market review
Who you need to reach, where they live, travel and spend time, and what they already see.
UK and international plans
Campaigns planned for one town, a region, the whole of the UK or several markets abroad, all from a single brief.
Channel recommendations
An honest view of which channels suit your goal and budget, including when not to use one.
A written media plan
Placements, formats, dates and costs set out clearly for you to check and approve before anything is booked.
Negotiation and booking
We negotiate with media owners, broadcasters, publishers and platforms and handle the bookings and paperwork.
Specs and deadlines handled
Artwork sizes, file formats and copy deadlines for every placement, collected and managed for you.
Tracking and adjustments
Digital, programmatic and social activity monitored while it runs, with budget moved to what is working.
Proof and reporting
Confirmation that your adverts ran, and a closing report on reach, response and what to do next time.
Creative if you need it
Our creative team can make or adapt the adverts to the specs of every channel on the plan.
Channels we plan and buy
TV, BVOD and CTV
Broadcast TV, broadcaster video on demand and connected TV, planned by audience, region and time.
More about broadcast & audio →Outdoor and DOOH
Billboards, transport, roadside, retail and digital out-of-home screens.
More about outdoor →Radio and audio
Commercial radio, streaming audio and podcast advertising.
More about broadcast & audio →Press and inserts
National, regional and trade press, magazines and inserts.
More about press & print →Digital media
Display, online video, programmatic and paid social on the sites, apps and platforms your audience uses, with brand-safety controls and frequency caps.
Door drops and direct mail
Household door drops and addressed mail, planned by area or by list.
More about direct & experiential →How it works
Brief
Tell us your goal, audience, areas, dates and budget range.
Plan
We recommend the channel mix, timings and budget split in a written plan.
Book and run
Once you approve, we book everything and manage deadlines and delivery.
Report
You get confirmation that your campaign ran and a report on what it delivered.
Who it is for
Brands and growing businesses
Launches, seasonal campaigns and steady always-on activity across several channels.
Public-sector communications teams
Awareness, information and behaviour-change campaigns that need to reach whole communities, with a clear record of what ran.
Colleges and universities
Recruitment campaigns timed around open days, application deadlines, results and enrolment.
Charities and membership organisations
Appeals and awareness campaigns that need to work hard on a careful budget.
Frequently asked questions
What budget do I need?
We plan around your budget. Tell us what you have in mind and we’ll recommend the right mix.
How are your fees set?
We’ll give you a clear written quote before anything is booked.
Do you plan and buy TV?
Yes. We plan and buy broadcast TV, broadcaster video on demand (BVOD) and connected TV (CTV), on their own or alongside other channels. Our Broadcast & Audio page has more detail.
Can you plan international campaigns?
Yes. We plan and buy media in the UK and internationally, so a campaign across several markets can still run from one brief, one plan and one report.
Can you plan a student recruitment campaign around our key dates?
Yes. We build the plan around your calendar, for example open days, application deadlines, results day and enrolment, and shift weight between channels as each date approaches.
Can you work to our procurement process?
We can discuss how to work with your procurement process. For tenders, send us the pack and the deadline.
How do you measure results?
Digital and social campaigns are measured on views, clicks and the actions that matter to you. TV, radio, outdoor and press are usually measured on the audience reached, and we confirm what ran. We agree the measures with you before the campaign starts.
Can you use creative we already have?
Yes. We check your artwork against each placement’s specs and can adapt it to the sizes and formats needed.
Tell us about your campaign
Share your goals, areas, dates and budget range, and we will come back with a plan and a proposal. There are no packages to pick from and no obligation.
Request informationOr email info@powerfuldigitalmarketing.com
Related services
- Every campaign is quoted individually. Media space and airtime are subject to availability when booked.
- Media owners, broadcasters and publishers set their own copy deadlines and content rules. We prepare advertising to follow the UK advertising codes.
- Services are delivered by PDM and our extended media and creative team.