Creative work, from the first concept to the final artwork
Campaign concepts, copywriting, photography, art direction and finished artwork from our extended creative team, alongside brand identity, film and motion. Every piece is made for the place it will run, whether that is a roadside screen, a TV or radio spot, a press advert, a mailing or a social feed.
Quoted to your brief: tell us what you need made and where it will run.
What is included
Campaign concepts
A central idea, headlines and key visuals that can stretch across every channel on your media plan.
Copywriting
Headlines, body copy, scripts for TV and radio, and words for mailings, brochures and packaging, written for the reader and the format.
Photography
Planned and art-directed shoots of products, people and places, with images prepared for every format you need.
Art direction
The look and feel of a campaign, held together across every channel, shoot and supplier.
Artwork and adaptation
Every size and format your media needs, delivered as print-ready, broadcast-ready and upload-ready files.
Brand strategy and identity
Positioning, tone of voice, logos, colour, type and guidelines your team and suppliers can follow.
Film, video and motion
Scripts, filming, editing and animation for TV, on-demand, online and digital screens, with cut-downs for social.
Brand roll-out
Templates for documents, presentations, social posts and signage, so your look is used the same way everywhere.
How it works
Brief and discovery
We learn about your organisation, audience, goals and any brand guidelines you already have.
Ideas
We present creative routes and recommend one, explaining how it will work across your channels.
Develop and produce
The chosen route is written, photographed, filmed, animated or designed, with your feedback at agreed stages.
Deliver
You receive final files for every format, plus guidelines where the work includes a new identity.
Who it is for
Brands launching or refreshing
New businesses, new products and established brands that need a clearer identity.
Organisations with a public message
Councils, transport bodies and public services that need information people notice, understand and act on.
Colleges and universities
Recruitment campaigns, prospectus design and video content for prospective students.
Teams running media with us
Creative made alongside your media plan, so every advert fits its placement from day one.
Frequently asked questions
How is this different from your AI Content Studio?
AI Content Studio is a monthly plan for fast, AI-assisted content. Creative & Brand is bespoke work led by our extended creative team: strategy, identity, campaign ideas and produced film and motion. You can use either, or both.
Can you produce adverts for TV and radio?
Yes. Our creative team writes and produces adverts for TV, on-demand video and radio, plus cut-downs for online and social. Broadcast adverts go through an approval process before they air, and we build that into the timeline.
Do you organise photo shoots?
Yes. We plan and art-direct shoots, arrange the people and places involved, and prepare the final images for each format on your plan.
Can you work with our existing brand guidelines?
Yes. We can work within your current guidelines, extend them for new channels, or recommend a refresh if they are holding you back.
How many ideas will we see, and how many rounds of changes?
Your proposal sets out the number of creative routes and rounds of changes before work starts, so there are no surprises.
Can you help make the work accessible?
We can discuss accessibility with you at the brief stage, so it is planned in from the start.
Tell us about your campaign
Share your goals, areas, dates and budget range, and we will come back with a plan and a proposal. There are no packages to pick from and no obligation.
Request informationOr email info@powerfuldigitalmarketing.com
Related services
- Every campaign is quoted individually. Media space and airtime are subject to availability when booked.
- Media owners, broadcasters and publishers set their own copy deadlines and content rules. We prepare advertising to follow the UK advertising codes.
- Services are delivered by PDM and our extended media and creative team.