Safeguarding policy
The Powerful Group Limited (“we”, “us”) runs Powerful Digital Marketing, Powerful Reviews and Powerful Tickets. This policy explains how we protect children (anyone under 18) and adults at risk who we may come into contact with through our work, and what to do if you are worried about someone.
Effective date: 27 October 2026
Our commitment
The welfare of children and adults at risk always comes first. We are a digital marketing agency. We do not provide care, education, supervision or activities for children or adults at risk, and our team does not normally work directly with them. But our work can still bring us into contact with them, so we take the steps that are reasonable for a business like ours.
Who this policy covers
This policy applies to everyone who works for us, including employees, freelancers and contractors, and to partners and suppliers working on our behalf.
Where safeguarding applies to our work
- Photos, video and campaigns that feature children or adults at risk
- Social media, reviews, messaging and chatbots we manage for clients, where children or adults at risk may contact us or post content, or where we may see a disclosure or harmful content
- Work for schools, charities, youth organisations and similar clients, including visits to their premises or events
- Personal data about children or adults at risk that a client shares with us
This policy covers our agency work. Powerful Tickets does not arrange unaccompanied travel for groups of under-18s. Any travel service for groups including under-18s is covered by a separate, contract-specific safeguarding annex.
What we do
Supervision stays with the client. Our staff do not supervise children or adults at risk. When we work at a client’s school, event or premises, the client stays responsible for supervising participants, unless a contract says otherwise. Our staff should not be left alone with children.
Checks for our team. We do not expect our roles to involve regulated activity with children or adults at risk. No one on our team currently holds a Disclosure and Barring Service (DBS) check. If a contract needs one, we will check which level the role is eligible for and obtain it before work starts.
Photos and video. We only take or publish images of a child or adult at risk where the client’s consent process has been followed, including consent from a parent or carer for under-18s. We do not publish a child’s full name with their image, or details that could identify where they live or go to school, unless the client and parent or carer have agreed.
Online work. If we see content or messages on an account we manage that suggest a child or adult at risk is in danger, we report it to the client and our Designated Safeguarding Lead straight away and follow the reporting steps below. Where a client’s audience may include children, chatbots we build for that client are set up to point users to appropriate help.
Personal data. We collect as little personal data about children and adults at risk as we can, keep it secure, share it only with those who need it and delete it when the work ends, in line with our privacy policy and data processing agreement.
Partners. Where a partner or supplier will have contact with children or adults at risk on our behalf, we check that they have their own safeguarding policy and suitable checks in place before we engage them.
Reporting a concern
If you are worried about a child or adult at risk:
- If someone is in immediate danger, call 999.
- Tell our Designated Safeguarding Lead the same day, and the client’s safeguarding lead if the concern comes from client work.
- Write down what you saw or were told, in the person’s own words where possible, with the date and time. Do not investigate yourself, and do not promise to keep a disclosure secret.
- The Designated Safeguarding Lead will decide whether to refer the concern to the local authority’s children’s services or adult social care, or to the police.
If the Designated Safeguarding Lead is not available, report the concern to the client’s safeguarding lead, the local authority or the police. In an emergency, call 999.
You can also get advice from the NSPCC Helpline on 0808 800 5000 (10am to 4pm, Monday to Friday). Concerns about online child sexual abuse can be reported to CEOP, part of the National Crime Agency, at ceop.police.uk.
Who is responsible
- Designated Safeguarding Lead: Andrew Todd, CEO
- Deputy Designated Safeguarding Lead: none. When the lead is not available, follow the steps above.
- Contact: info@powerfuldigitalmarketing.com, marking your message “Private”
Training and review
The Designated Safeguarding Lead, and anyone whose work may bring them into contact with children or adults at risk, will complete safeguarding training at least once a year. Everyone else is made aware of this policy at induction.
We will review this policy at least once a year, and sooner if our work, the law or guidance changes.
Policy details
- Policy owner: Andrew Todd, Director and CEO
- Approved by: Andrew Todd, Director and CEO
- Effective date: 27 October 2026
- Last reviewed: 27 October 2026
- Next review: 27 October 2027
