Outdoor advertising, planned, booked and put up for you
Billboards, bus sides, stations, roadside sites and shopping centres, plus digital out-of-home (DOOH) screens wherever your audience passes. Our extended team finds the sites that reach your audience, in the UK or abroad, books them with the media owners, manages artwork, printing and screen content, and confirms that your campaign went live.
Quoted to your brief: tell us the areas, the audience and the dates.
Formats we plan and book
Roadside billboards
Large-format poster sites on main roads and junctions, from single sites to national campaigns.
Digital out-of-home (DOOH)
Roadside, station, shopping-centre and city-centre screens, with messages that can change by day, time or location.
Transport
Bus sides and rears, rail and metro stations, airports and taxis.
Street furniture
Bus shelters and pavement panels that sit at eye level in town and city centres.
Retail and leisure
Shopping centres, supermarkets, car parks, gyms and venues, close to the point of purchase.
Ambient and special builds
Wraps, large-format sites and one-off ideas when a standard poster will not do the job.
What we handle
- Site plans with maps, built around a location, a route, a postcode list or a whole region
- Availability checks, negotiation and booking with media owners
- Artwork specs, deadlines and copy approval with each media owner
- Print production and delivery to the posting contractor
- Scheduling and content checks for digital screens
- Confirmation that your campaign is live
- A closing report on what ran, where and when
- Creative from our creative team, designed for viewing at a distance
How it works
Brief
Tell us the areas, audience, message and dates you have in mind.
Site plan
We send a proposal with recommended sites, maps, formats, dates and costs.
Book and produce
Once you approve, we book the sites and get artwork made and printed to spec.
Live and report
Your campaign goes up, we confirm it is live and follow up with a closing report.
Who it is for
Transport authorities and operators
Network changes, new routes, ticketing, safety and passenger information, on and around your own network or across the wider area.
Councils and public bodies
Public information, consultations, recycling, events and campaigns that need to reach every part of a community.
Colleges and universities
Recruitment campaigns on the routes and in the places your future students pass every day.
Retailers, venues and brands
Openings, launches and seasonal campaigns where being seen locally drives footfall.
Frequently asked questions
What is the difference between OOH and DOOH?
OOH covers printed outdoor formats such as billboards, bus sides and shelters. DOOH is the digital version: screens that show adverts in rotation and can change the message by time or place. Many campaigns use both.
How far ahead should we book?
As early as you can. Popular sites and busy periods, such as the weeks before Christmas, book up first. Tell us your dates and we will check what is available.
Do you print the posters?
Yes. We arrange print production to each media owner’s specs and deliver it to the posting contractor, so your posters arrive on time and in the right sizes.
How will I know my adverts went up?
We confirm when your campaign is live, and the closing report shows what ran, where and when.
Can we target specific areas?
Yes. Plans can be built around a town, a route, a list of postcodes, a catchment or a whole region.
Can digital screens show different messages at different times?
Yes, where the media owner allows it. Messages can change by time of day, day of the week or location, for example a morning and evening version.
Who checks that our advert is allowed?
We prepare your advert to follow the UK advertising codes, and each media owner also approves copy before it goes up. We handle those checks for you.
Can you book outdoor outside the UK?
Yes. We plan and book outdoor and digital screens internationally as well as across the UK, so one campaign can run in several markets.
What budget do I need?
We plan around your budget. Tell us what you have in mind and we’ll recommend the right mix.
Tell us about your campaign
Share your goals, areas, dates and budget range, and we will come back with a plan and a proposal. There are no packages to pick from and no obligation.
Request informationOr email info@powerfuldigitalmarketing.com
Related services
- Every campaign is quoted individually. Media space and airtime are subject to availability when booked.
- Media owners, broadcasters and publishers set their own copy deadlines and content rules. We prepare advertising to follow the UK advertising codes.
- Services are delivered by PDM and our extended media and creative team.