TV, on-demand and audio advertising, planned around your audience
Broadcast TV, broadcaster video on demand (BVOD), connected TV (CTV), commercial radio, digital audio and podcasts. Our extended media team plans where and when your adverts should run, buys the airtime and inventory, and reports on the audience reached. Our creative team can write and produce the adverts too.
Quoted to your brief: tell us your audience, areas, dates and budget range.
What is included
Broadcast TV
Airtime on national and regional channels, planned by audience, region, time of day and programme.
Broadcaster video on demand (BVOD)
Adverts within broadcasters’ own streaming services, reaching viewers who watch on demand rather than live.
Connected TV (CTV)
Adverts on smart TVs and streaming platforms, combining the big screen with audience and area targeting.
Commercial radio
National, regional and local stations, with airtime planned around when your listeners tune in.
Digital audio
Adverts on streaming music services and online radio, targeted by audience, area and time of day.
Podcasts
Host-read and produced adverts and sponsorships in podcasts that suit your audience.
Planning and buying
A written plan of channels, stations, timings and costs for you to approve, then negotiation and booking with sales houses and platforms.
Adverts made to run
Scripts, production and delivery to each broadcaster’s and platform’s specs, from our creative team or adapted from yours.
What we handle
- Audience, area and timing analysis before anything is booked
- A mix of TV, on-demand, radio and audio where each one earns its place
- Negotiation and booking with broadcasters, sales houses, stations and platforms
- The approval steps broadcast adverts go through before they air
- Delivery of finished adverts to each broadcaster and platform on time
- Monitoring while the campaign runs, with changes where the channel allows
- A closing report on what ran and the audience it reached
- UK and international campaigns from a single brief
How it works
Brief
Tell us your goal, audience, areas, dates and budget range.
Plan
We recommend channels, stations, timings and the budget split in a written plan.
Produce and book
Once you approve, we book the airtime and inventory and get the adverts made or adapted to spec.
On air and report
Your campaign runs, we keep an eye on delivery and follow up with a closing report.
Who it is for
Brands building awareness
Launches and campaigns that need to reach large audiences quickly, nationally or in chosen regions.
Public-sector communications teams
Information and behaviour-change campaigns that need to reach people at home, in the car and on the move.
Colleges and universities
Recruitment campaigns on the channels, streams and podcasts prospective students actually use.
Regional and local businesses
Regional TV, local radio and targeted audio when you need to be seen and heard in your own area.
Frequently asked questions
What is the difference between BVOD and CTV?
BVOD means adverts inside broadcasters’ own on-demand services. CTV is the wider term for advertising on internet-connected TV sets and streaming platforms, which includes BVOD and other apps. Both reach TV viewers who do not watch live.
Is TV only for national brands?
No. Regional TV, on-demand and connected TV can be bought for chosen areas and audiences, so TV can suit a wider range of plans. We will tell you plainly whether it suits your brief.
Can you make the adverts as well?
Yes. Our creative team can write and produce TV, video-on-demand, radio and podcast adverts, or adapt adverts you already have to each channel’s specs.
Do broadcast adverts need approval before they air?
Yes. TV and radio adverts in the UK go through an approval process before broadcast. We prepare scripts and finished adverts with that in mind and build the time it takes into the plan.
Can you run TV and audio campaigns internationally?
Yes. We plan and buy broadcast, on-demand and audio media in the UK and internationally.
What budget do I need?
We plan around your budget. Tell us what you have in mind and we’ll recommend the right mix.
Tell us about your campaign
Share your goals, areas, dates and budget range, and we will come back with a plan and a proposal. There are no packages to pick from and no obligation.
Request informationOr email info@powerfuldigitalmarketing.com
Related services
- Every campaign is quoted individually. Media space and airtime are subject to availability when booked.
- Media owners, broadcasters and publishers set their own copy deadlines and content rules. We prepare advertising to follow the UK advertising codes.
- Services are delivered by PDM and our extended media and creative team.