Direct and experiential marketing people can hold, open and step into
Door drops and inserts, addressed direct mail, brochures and packaging, and the events, exhibitions and experiential activity that let people meet your brand in person. Our extended team plans who to reach, creates and produces the materials, and manages delivery, so every piece arrives where it should, when it should.
Quoted to your brief: tell us who you need to reach, where and when.
What is included
Door drops
Unaddressed leaflets, samples and catalogues delivered to households, planned by postcode area.
Inserts
Leaflets and brochures carried in newspapers, magazines, catalogues and parcel deliveries, targeted by title and area.
Direct mail
Addressed letters, postcards and mailing packs sent to your own customer or supporter list, handled in line with data protection law.
Brochures and literature
Brochures, prospectuses, guides and catalogues, written, designed, proofed and printed.
Packaging
Packaging design and artwork, from a single product to a full range, prepared for the printer and the shelf.
Events
Launches, conferences, open days and community events, from the idea and the venue to the materials on the day.
Exhibitions
Stand design, graphics, literature and giveaways for trade shows and exhibitions, produced and delivered on time.
Experiential
Sampling, roadshows, pop-ups and live brand experiences that let people try, touch and talk about what you offer.
What we handle
- Targeting by postcode area, title, list or venue
- Copywriting, design and artwork from our creative team
- Proofs for your sign-off before anything is printed
- Print management, with paper, finish and quantity options discussed at quote
- Mailing preparation and postage options for addressed mail
- Distribution for door drops and inserts
- Suppliers and logistics for events, stands and experiential activity
- A closing report on what was delivered, where and when
How it works
Brief
Tell us your audience, areas or event, message, dates and budget range.
Plan and propose
We recommend formats, quantities, areas or venues and timings, with costs in a written proposal.
Create and produce
Once you approve, we write and design the work, send proofs and manage print and production.
Deliver and report
Materials are delivered, mailed or set up on the day, followed by a closing report.
Who it is for
Retailers and local businesses
Openings, offers and new locations where reaching nearby households drives footfall.
Councils and public bodies
Resident information and consultations delivered to every home in an area, including people who are rarely online.
Colleges and universities
Prospectuses, open days, recruitment fairs and mailings to applicants.
Brands and B2B companies
Exhibitions, launches, sampling and packaging that put your product in people’s hands.
Frequently asked questions
What is the difference between a door drop and direct mail?
A door drop is unaddressed and goes to households in the areas you choose. Direct mail is addressed to named people on a list. Door drops suit reaching a whole area; direct mail suits speaking to people who already know you.
Can you target door drops to particular areas?
Yes. Door drops can be planned by postcode area, and inserts by title and area, so your budget goes where your audience lives.
Can you mail our own customer list?
Yes, where you have the right to use it for marketing. We handle your data securely and in line with data protection law, and agree how it is used before anything is sent.
Do you design packaging?
Yes. Our creative team can design packaging and prepare print-ready artwork, working with your printer or arranging print for you.
Can you run an event or an exhibition stand for us?
Yes. We can plan the event or stand, design the graphics and materials, and manage suppliers and logistics, working to your dates and venue.
What budget do I need?
We plan around your budget. Tell us what you have in mind and we’ll recommend the right mix.
Tell us about your campaign
Share your goals, areas, dates and budget range, and we will come back with a plan and a proposal. There are no packages to pick from and no obligation.
Request informationOr email info@powerfuldigitalmarketing.com
Related services
- Every campaign is quoted individually. Media space and airtime are subject to availability when booked.
- Media owners, broadcasters and publishers set their own copy deadlines and content rules. We prepare advertising to follow the UK advertising codes.
- Services are delivered by PDM and our extended media and creative team.