Cookie policy
This policy explains what cookies are, which ones our website uses and how you can control them. It sits alongside our privacy policy.
Last updated: 24 October 2026
What cookies are
Cookies are small text files that a website saves on your device. Some are needed to make the website work. Others help us understand how the website is used. Similar technologies, such as pixels and local storage, are covered by this policy too, and we call them all “cookies” here.
Your choice
Under the Privacy and Electronic Communications Regulations (PECR), we only use cookies that are strictly necessary without asking you. For every other cookie, we ask for your consent first.
When you first visit our website, our cookie banner (run by Complianz) lets you accept all cookies, reject non-essential cookies, or choose which types you allow.
Non-essential cookies stay off until you accept them. You can change your mind at any time using the “Cookie settings” link at the bottom of every page.
The cookies we use
We update this list when the cookies we use change.
Strictly necessary
These make the website, shop and checkout work. They cannot be switched off.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
wp_woocommerce_session_* |
Our shop (WooCommerce) | Remembers your basket while you shop | 2 days |
woocommerce_cart_hash, woocommerce_items_in_cart |
Our shop (WooCommerce) | Tells the website when your basket changes | Session |
wordpress_logged_in_*, wordpress_sec_* |
WordPress | Keeps you signed in to your account | Session, or 14 days if you tick “Remember me” |
wordpress_test_cookie |
WordPress | Checks that your browser accepts cookies | Session |
__stripe_mid, __stripe_sid |
Stripe | Helps take card payments safely and prevent fraud | 1 year and 30 minutes |
| PayPal cookies | PayPal | Helps take PayPal payments safely, if you choose PayPal | Set by PayPal |
cmplz_* |
Our cookie banner (Complianz) | Remembers your cookie choices | Up to 12 months |
Analytics
We use Google Analytics 4 to understand how visitors use our website, so we can improve it. Google Analytics is only loaded after you accept statistics cookies in our cookie banner. If you do not accept, it does not run.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
_ga, _ga_* |
Google Analytics 4 | Counts visits and shows which pages are used, without telling us who you are | Up to 2 years |
Referral tracking
This cookie is used when you arrive on our website through a partner’s referral link under our affiliate programme. It tells us which partner sent you, so we can pay them commission if you buy. It is only set if you accept it in our cookie banner.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
wpam_id |
Our affiliate programme (Affiliates Manager) | Remembers which partner’s referral link you used | 60 days |
Advertising
We do not currently use advertising cookies. If we use them in future (for example the Meta Pixel, which sets a cookie called _fbp to measure visits from our Facebook and Instagram adverts), they will only be set with your consent, and we will list them here first.
Cookies from other websites
Some pages may show content from other services, such as a booking calendar or an embedded video. Those services may set their own cookies. We do not control them, so please check their own cookie policies.
How to control cookies in your browser
You can also block or delete cookies in your browser settings. If you block strictly necessary cookies, parts of our website, such as the basket and checkout, will not work. Help pages for common browsers:
Contact us
If you have a question about cookies, email info@powerfuldigitalmarketing.com.
Changes to this policy
We will update this policy when the cookies we use change, and change the “Last updated” date above.