Press and print advertising in the titles your audience reads
Adverts in national, regional, local and trade newspapers, consumer and specialist magazines, and the inserts carried inside them, in print and in digital editions. Our extended team chooses the titles, books the space, prepares the artwork and manages print production, so everything arrives on time and to spec.
Quoted to your brief: tell us who you need to reach, where and by when.
What is included
Press advertising
Adverts in national, regional, local and trade newspapers, chosen for their readers in your areas and sectors.
Magazines and specialist titles
Consumer, business and sector magazines, with positions and sizes picked to suit your message.
Digital editions
Placements in the online and app editions of the same titles, booked alongside print.
Inserts
Leaflets and brochures carried inside newspapers and magazines, targeted by title and area.
Advertorials and features
Paid features written and designed in the style of the publication and clearly labelled as advertising.
Print production
Leaflets, posters, banners and point-of-sale material, proofed and printed to the right paper, finish and quantity.
What we handle
- A plan of titles, sizes, positions and dates for you to approve
- Negotiation and booking with publishers, in the UK and internationally
- Artwork made or adapted to each publisher’s specs and copy deadlines
- Proofs for your sign-off before anything goes to print
- Print management, with paper and finish options discussed at quote
- Insert delivery to publishers, and printed materials delivered to you or your venues
- Copies of your published adverts and a closing report
- Creative from our creative team when you need new designs
How it works
Brief
Tell us your audience, areas, message, deadlines and budget range.
Plan
We recommend titles, formats, quantities and dates with costs in a written proposal.
Artwork and booking
Once you approve, we book the space, prepare artwork and send you proofs.
Print, publish, report
Your adverts appear and printed materials are delivered, followed by a closing report.
Who it is for
Councils and public bodies
Resident information, consultations and service changes that need to reach people who are not online.
Colleges and universities
Prospectus support, open-day adverts and local press around results and enrolment.
Businesses and brands
Trade press, local papers and inserts for launches, offers and new locations.
Charities and membership groups
Appeals and inserts that reach supporters in the titles they already read.
Frequently asked questions
Is press advertising still worth it?
For many audiences, yes. Local papers, trade titles and magazines reach readers who see little online advertising, and a printed page is read without distraction. We will tell you plainly whether press suits your brief.
Can you design the adverts as well?
Yes. Our creative team can design new adverts and materials or adapt your existing artwork to each publisher’s sizes and specs.
Do you handle door drops and direct mail too?
Yes. Door drops, addressed mail, brochures and packaging sit within our Direct & Experiential service, and can be planned alongside press and inserts.
Can you book press outside the UK?
Yes. We can plan and book international titles as well as UK press, with artwork adapted to each publisher’s specs.
Do we see proofs before printing?
Always. Nothing goes to print or to a publisher until you have approved the final proof.
What budget do I need?
We plan around your budget. Tell us what you have in mind and we’ll recommend the right mix.
Tell us about your campaign
Share your goals, areas, dates and budget range, and we will come back with a plan and a proposal. There are no packages to pick from and no obligation.
Request informationOr email info@powerfuldigitalmarketing.com
Related services
- Every campaign is quoted individually. Media space and airtime are subject to availability when booked.
- Media owners, broadcasters and publishers set their own copy deadlines and content rules. We prepare advertising to follow the UK advertising codes.
- Services are delivered by PDM and our extended media and creative team.